How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. [print]
Material type: TextPublication details: New York : St. Martin's Griffin, [(c)2005.Edition: third editionDescription: xix, 263 pages ; 21 cmContent type:- text
- unmediated
- volume
- 0312340214
- 9780312340216
- HF5823.H698 2005
- HF5823.N724.H698 2005
- COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library Circulating Collection - First Floor | Non-fiction | HF5823. R665 2005 (Browse shelf(Opens below)) | Available | 31923001815881 |
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency Glossary.
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
COPYRIGHT NOT covered - Click this link to request copyright permission:
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