How to advertise / (Record no. 18825)

MARC details
000 -LEADER
fixed length control field 01968cam a2200421Ki 4500
001 - CONTROL NUMBER
control field ocm60380073
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230615160612.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050506s2005 nyu 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003053159
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0312340214
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780312340216
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)60380073
040 ## - CATALOGING SOURCE
Original cataloging agency HFU
Language of cataloging eng
Description conventions rda
Transcribing agency HFU
Modifying agency BAKER
-- YDXCP
-- BTCTA
-- NZAUC
-- BDX
-- SBI
049 ## - LOCAL HOLDINGS (OCLC)
Holding library SBIM
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823.H698 2005
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823.N724.H698 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Roman, Kenneth,
Relator term Author
9 (RLIN) 18062
245 10 - TITLE STATEMENT
Title How to advertise /
Statement of responsibility, etc. Kenneth Roman and Jane Maas with Martin Nisenholtz.
Medium [print]
250 ## - EDITION STATEMENT
Edition statement third edition.
260 #1 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. St. Martin's Griffin,
Date of publication, distribution, etc. [(c)2005.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 263 pages ;
Dimensions 21 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
505 0# - FORMATTED CONTENTS NOTE
Title What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications
-- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency
-- Glossary.
520 ## - SUMMARY, ETC.
Summary, etc. An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
9 (RLIN) 45233
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Maas, Jane.
9 (RLIN) 84315
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Nisenholtz, Martin.
9 (RLIN) 84316
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b16915938
b 08-08-13
c 10-01-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Circulating Book (checkout times vary with patron status)
Classification part HF
PUBLICATION YEAR 2005
VENDOR
Delivery Date: ACADEMIC YEAR - ie 2022-2023 2018-07-15
COST 0.00
998 ## - LOCAL CONTROL INFORMATION (RLIN)
-- cim
Operator's initials, OID (RLIN) 08-08-13
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
-- -
-- eng
-- nyu
-- 0
994 ## -
-- C0
-- SBI
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g 1
i 31923001815881
j 2
l cimc
o -
p 0.00
q -
r -
s -
t 61
u 1
v 1
w 1
x 0
y .i19896037
z 10-01-12
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
c 1
d CYNTHIA SNELL
a 1
b CYNTHIA SNELL
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5823. R665 2005 31923001815881 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)

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