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421.
Public relations for the public good : how PR has shaped America's social movements / Louis Capozzi, Shelley Spector. by Series: Public relations collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HD59.5, ...

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422.
A professional and practitioner's guide to public relations research, measurement, and evaluation / David Michaelson and Don W. Stacks. by Series: Public relations collection
Edition: Third edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2017.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HM1221, ...

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423.
A professional and practitioner's guide to public relations research, measurement, and evaluation / David Michaelson and Don W. Stacks. by Series: 2014 digital library | Public relations collection
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2014.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HM1221, ...

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424.
A practitioner's guide to public relations research, measurement and evaluation / Don W. Stacks and David Michaelson. by Series: Public relations collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 1 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2010.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HM1221.

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425.
A practical guide to the media business / Susan De Bonis. by Series: 2014 digital library | Digital and social media marketing and advertising collection
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2015.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5826.5, ...

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426.
A practical guide to sales and selling in the media business / Susan De Bonis. by Series: 2014 digital library | Digital and social media marketing and advertising collection
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2015.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5826.5, ...

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427.
The PR knowledge book / Sangeeta Waldron. by Series: Public relations collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2019.]
Other title:
  • Public relations knowledge book
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HD59, ...

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428.
Overtourism : the role of effective destination management / Helene von magius Mogelhoj. by Series: Tourism and hospitality management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: G156.5.O94, ...

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429.
MetricsMan : it doesn't count unless you can count it / Don Bartholomew ; edited by Zifei Fay Chen. by Series: Public relations collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Other title:
  • Metrics Man.
  • It doesn't count unless you can count it.
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HM742, ...

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430.
Marketing in the digital world / Avinash Kapoor. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.1265, ...

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431.
Marketing essentials for independent lodgings / Pamela Lanier and Marie Lanier. by Series: Tourism and hospitality management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2017.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: TX907, ...

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432.
Make your nonprofit social : engage your audience with social media / by Lindsay Chambers, Jennifer Morehead, and Heather Sallee. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415, ...

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433.
Make your business social : engage your customers with social media / Lindsay Chambers, Jennifer Morehead, and Heather Sallee. by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5414, ...

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434.
Leadership communication : how leaders communicate and how communicators lead in today's global enterprise / E. Bruce Harrison and Judith Mühlberg. by Series: 2014 digital library | Public relations collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2014.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5718, ...

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435.
Internet marketing for entrepreneurs : using Web 2.0 strategies for success / Susan Payton. by Series: Small business management and entrepreneurship collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 1 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [2009]Copyright date: �2009
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1265.

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436.
Improving convention center management using business analytics and key performance indicators. Volume II, Advanced practices / Myles T. McGrane. by Series:
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]
Other title:
  • Advanced practices
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HT325, ...

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437.
Improving convention center management using business analytics and key performance indicators. Volume I, Focusing on fundamentals / Myles T. McGrane. by Series: Tourism and hospitality management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2020.]
Other title:
  • Focusing on fundamentals
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HT325, ...

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438.
How to use marketing techniques to get a great job : your key to a great career / Edward Barr. by Series: Business career development collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5371, ...

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439.
Herding cats : a strategic approach to social media marketing / Andrew Rohm and Michael Weiss. by Series: 2014 digital library | Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2014.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF6146.I58, ...

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440.
Fundamentals of writing for marketing and public relations : a step-by-step guide for quick and effective results / Janet Mizrahi. by Series: Corporate communication collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2010.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5718.3, ...

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