How to use marketing techniques to get a great job : your key to a great career / Edward Barr.

Includes bibliographies and index.

Chapter 1. What is marketing? -- Chapter 2 The "4 P's" -- Chapter 3. A great product--the first "P" -- Chapter 4. You need a plan -- Chapter 5. You must attract attention -- Chapter 6. It's time to act -- Chapter 7. Promotional materials -- Chapter 8. Getting yourself better known -- Chapter 9. The many ways of finding job opportunities -- Chapter 10. Job search marketing stories from the trenches -- Chapter 11. The sales pitch -- Chapter 12. The follow up -- Chapter 13. How do buyers make decisions? -- Chapter 14. Always use a marketing approach.

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When we apply for a job, we are essentially trying to sell ourselves. If we understand the process of marketing, we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences, an understanding of our strengths and weaknesses, an understanding of the benefits we can offer, and a knowledge of the 4 Ps, product, place, price and promotion. Add to this, an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool, we can get the job of our dreams. When we master these skills, we make the chore of getting a great job, the job we want, more a certainty than a hopeful wish. This book will show you how to network better, how to create an effective email pitch, write a powerful resume and cover letter, and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!

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Description based on PDF viewed 09/15/2021.