Advertising & sales promotion / Ken Kaser. [print]
Material type: TextPublication details: Mason, Ohio ; Singapore : South-Western Cengage Learning, [(c)2013.Description: xix, 461 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9781111573232
- 1111573239
- Advertising and sales promotion
- HF5823.A384 2013
- HF5823.K19.A384 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library Circulating Collection - First Floor | Non-fiction | HF5823 .K37 2013 (Browse shelf(Opens below)) | Available | 31923001881016 |
Browsing G. Allen Fleece Library shelves, Shelving location: Circulating Collection - First Floor, Collection: Non-fiction Close shelf browser (Hides shelf browser)
HF5718.3 .M42 2010 Business communication / | HF5718.3.B47 1993 Improving writing skills : memos, letters, reports, and proposals / | HF5718.3.C365 2012 Business writing in the digital age / | HF5823 .K37 2013 Advertising & sales promotion / | HF5823. R665 2005 How to advertise / | HF5823.A758 2010 Advertising creative : strategy, copy + design / | HF5823.H185 2010 Advertising and promotion : an integrated marketing communications approach / |
What is advertising? ; Consumer behavior The basics of marketing Product and price planning Distribution planning Promotion planning Advertising media Effective advertising and sales promotion Communicating effective advertising and promotional messages Management of effective advertising Consumer-oriented advertising and sales promotion The economics of advertising Legal and ethical issues affecting advertising Advertising in a multicultural market Planning your future in advertising.
Grades 9-12.
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