MARC details
000 -LEADER |
fixed length control field |
01945cam a2200397Ii 4500 |
001 - CONTROL NUMBER |
control field |
ocn802247882 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240228213930.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
120730s2013 ohua 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781111573232 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
1111573239 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
SISPL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
SISPL |
Modifying agency |
BTCTA |
-- |
PHADU |
-- |
OCLCF |
-- |
YDXCP |
-- |
OCLCQ |
-- |
OKN |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823.A384 2013 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823.K19.A384 2013 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kaser, Ken, |
Relator term |
Author |
9 (RLIN) |
114572 |
245 10 - TITLE STATEMENT |
Title |
Advertising & sales promotion / |
Statement of responsibility, etc. |
Ken Kaser. |
Medium |
[print] |
246 3# - VARYING FORM OF TITLE |
Title proper/short title |
Advertising and sales promotion |
260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Mason, Ohio ; |
-- |
Singapore : |
Name of publisher, distributor, etc. |
South-Western Cengage Learning, |
Date of publication, distribution, etc. |
[(c)2013. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 461 pages : |
Other physical details |
color illustrations ; |
Dimensions |
29 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
|
505 0# - FORMATTED CONTENTS NOTE |
Title |
What is advertising? ; |
-- |
Consumer behavior |
-- |
The basics of marketing |
-- |
Product and price planning |
-- |
Distribution planning |
-- |
Promotion planning |
-- |
Advertising media |
-- |
Effective advertising and sales promotion |
-- |
Communicating effective advertising and promotional messages |
-- |
Management of effective advertising |
-- |
Consumer-oriented advertising and sales promotion |
-- |
The economics of advertising |
-- |
Legal and ethical issues affecting advertising |
-- |
Advertising in a multicultural market |
-- |
Planning your future in advertising. |
521 ## - TARGET AUDIENCE NOTE |
Target audience note |
Grades 9-12. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="https://ciu.libwizard.com/f/copyright-requests ">https://ciu.libwizard.com/f/copyright-requests </a> |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
9 (RLIN) |
45233 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Sales promotion. |
9 (RLIN) |
48825 |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
South-Western Cengage Learning. |
9 (RLIN) |
52745 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
c |
1 |
d |
CYNTHIA SNELL |
a |
1 |
b |
CYNTHIA SNELL |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b17185518 |
b |
12-01-15 |
c |
12-01-15 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Circulating Book (checkout times vary with patron status) |
Classification part |
HF |
PUBLICATION YEAR |
2013 |
Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
COST |
0.00 |
Source of classification or shelving scheme |
|
REPLACEMENT COST (GET FROM AMAZON) |
$41.26 |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
g |
1 |
i |
31923001881016 |
j |
2 |
l |
cimc |
o |
- |
p |
0.00 |
q |
|
r |
|
s |
- |
t |
61 |
u |
0 |
v |
0 |
w |
0 |
x |
0 |
y |
.i20260155 |
z |
12-01-15 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
12-01-15 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |