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Advertising & sales promotion / Ken Kaser. [print]

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio ; Singapore : South-Western Cengage Learning, [(c)2013.Description: xix, 461 pages : color illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781111573232
  • 1111573239
Other title:
  • Advertising and sales promotion
Subject(s): LOC classification:
  • HF5823.A384 2013
  • HF5823.K19.A384 2013
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
What is advertising? ; Consumer behavior The basics of marketing Product and price planning Distribution planning Promotion planning Advertising media Effective advertising and sales promotion Communicating effective advertising and promotional messages Management of effective advertising Consumer-oriented advertising and sales promotion The economics of advertising Legal and ethical issues affecting advertising Advertising in a multicultural market Planning your future in advertising.
Item type: Circulating Book (checkout times vary with patron status)
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5823 .K37 2013 (Browse shelf(Opens below)) Available 31923001881016

What is advertising? ; Consumer behavior The basics of marketing Product and price planning Distribution planning Promotion planning Advertising media Effective advertising and sales promotion Communicating effective advertising and promotional messages Management of effective advertising Consumer-oriented advertising and sales promotion The economics of advertising Legal and ethical issues affecting advertising Advertising in a multicultural market Planning your future in advertising.

Grades 9-12.

COPYRIGHT NOT covered - Click this link to request copyright permission:

COPYRIGHT NOT covered - Click this link to request copyright permission:

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