Consumer experiences and emotion management / Avinash Kapoor. [electronic resource]

1. Consumer emotions -- 2. Dynamics of emotions -- 3. Experience and facial expressions of emotions -- 4. Emotions and group behavior -- 5. Emotions and individual behavior -- 6. Consumer experience management -- Notes -- References -- Bibliography -- Index.

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Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' lives. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. Therefore, the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book would be an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotional and individual functioning, including psychological disorders and well being.

Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Title from PDF title page (viewed on July 24, 2015).