Consumer experiences and emotion management /
Kapoor, Avinash.,
Consumer experiences and emotion management / [electronic resource] Avinash Kapoor. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. - 1 online resource (xiii, 175 pages) - Consumer behavior collection, 2163-937X . - Consumer behavior collection. .
1. Consumer emotions -- 2. Dynamics of emotions -- 3. Experience and facial expressions of emotions -- 4. Emotions and group behavior -- 5. Emotions and individual behavior -- 6. Consumer experience management -- Notes -- References -- Bibliography -- Index.
Access restricted to authorized users and institutions.
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' lives. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. Therefore, the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book would be an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotional and individual functioning, including psychological disorders and well being.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606496473
Consumer behavior.
Consumption (Economics)--Psychological aspects.
Emotions.
brand management consumer behavior consumer psychology dynamics of emotions effects of emotions on decision making emotions experience management group behavior individual behavior marketing personality self-evaluation and comparison
HF
Consumer experiences and emotion management / [electronic resource] Avinash Kapoor. - First edition. - New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015. - 1 online resource (xiii, 175 pages) - Consumer behavior collection, 2163-937X . - Consumer behavior collection. .
1. Consumer emotions -- 2. Dynamics of emotions -- 3. Experience and facial expressions of emotions -- 4. Emotions and group behavior -- 5. Emotions and individual behavior -- 6. Consumer experience management -- Notes -- References -- Bibliography -- Index.
Access restricted to authorized users and institutions.
Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers' lives. Further, the challenges that marketers and researchers face in today's global markets are to understand the expression of the emotions or consumer emotional experience. Therefore, the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book would be an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotional and individual functioning, including psychological disorders and well being.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781606496473
Consumer behavior.
Consumption (Economics)--Psychological aspects.
Emotions.
brand management consumer behavior consumer psychology dynamics of emotions effects of emotions on decision making emotions experience management group behavior individual behavior marketing personality self-evaluation and comparison
HF