Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University.
Material type:
TextPublication details: Boston, Massachusetts : Cengage, (c)2022.Edition: Ninth edition.itionDescription: xxii, 553 pages ; 28 cmContent type: - text
- unmediated
- volume
- 9780357129463
- 9780357129449
- HF5415 .F686 2022
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
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G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5415.P947.F686 2022 (Browse shelf(Opens below)) | Available | 31923002099618 |
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| HF5415.M32325 2010 Marketing theory : a student text / | HF5415.M555.B855 2017 Building a story brand : clarify your message so customers will listen / | HF5415.P2342 2009 Introduction to marketing : theory and practice / | HF5415.P947.F686 2022 Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University. | HF5415.S24 2009 The SAGE handbook of marketing theory / | HF5415.1265.A85 2015 Winning the battle for attention : internet marketing for small business / | HF5415.1265.M378.T457 2011 The third screen : marketing to your customers in a world gone mobile / |
Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
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