Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University.
Pride, William M., 1942-
Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University. - Ninth edition.ition. - Boston, Massachusetts : Cengage, (c)2022. - xxii, 553 pages ; 28 cm
Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
9780357129463 9780357129449
GBC128888 bnb
020112877 Uk
Marketing.
HF5415 / .F686 2022
Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University. - Ninth edition.ition. - Boston, Massachusetts : Cengage, (c)2022. - xxii, 553 pages ; 28 cm
Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
9780357129463 9780357129449
GBC128888 bnb
020112877 Uk
Marketing.
HF5415 / .F686 2022