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Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University.

By: Contributor(s): Material type: TextTextPublication details: Boston, Massachusetts : Cengage, (c)2022.Edition: Ninth edition.itionDescription: xxii, 553 pages ; 28 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780357129463
  • 9780357129449
Subject(s): LOC classification:
  • HF5415 .F686 2022
Available additional physical forms:
Contents:
Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.P947.F686 2022 (Browse shelf(Opens below)) Available 31923002099618

Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.

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