Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson. [print]

By:

Anderson, Cordelia, 1974- [Author]

Material type: Text

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9780838947999

Subject(s):

Libraries -- United States -- Marketing

LOC classification:

Z716.A545.L537 2020
Z716

Available additional physical forms:

Contents:

Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure.

Subject: "This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Withdrawn	G. Allen Fleece Library WITHDRAWN	Z716.3.A545.L537 2020 (Browse shelf(Opens below))	Not for loan		31923002050140

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Previous	No cover image available							Next
Previous	Z710 .N48 1991 The New York Public Library book of how and where to look it up /Sherwood Harris, editor.	Z710.Q37 2011 The college student's research companion : finding, evaluating, and citing the resources you need to succeed /	Z711.92.M649.M563 2021 Mind, motivation, and meaningful learning : strategies for teaching adult learners /	Z716.3.A545.L537 2020 Library marketing and communications : strategies to increase relevance and results /	Z716.3.G653.M375 2019 Marketing plans in action : a step-by-step guide for libraries, archives, and cultural organizations /	Z716.6.K389.L537 2021 Libraries publish : how to start a magazine, small press, blog, and more /	Z718.1.B38 1991 Read for the fun of it : active programming with books for children /	Next

"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--

Includes bibliographies and index.

Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure.

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