Library marketing and communications : strategies to increase relevance and results /
Anderson, Cordelia, 1974-
Library marketing and communications : strategies to increase relevance and results / [print] Cordelia Anderson. - Chicago : AlabamaA Editions, (c)2020. - xv, 157 pages : illustrations ; 23 cm
Includes bibliographies and index.
Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure.
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--
9780838947999
2020018486
GBC0D0446 bnb
019907334 Uk
Libraries--Marketing.--United States
Z716.A545.L537 2020 Z716
Library marketing and communications : strategies to increase relevance and results / [print] Cordelia Anderson. - Chicago : AlabamaA Editions, (c)2020. - xv, 157 pages : illustrations ; 23 cm
Includes bibliographies and index.
Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure.
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--
9780838947999
2020018486
GBC0D0446 bnb
019907334 Uk
Libraries--Marketing.--United States
Z716.A545.L537 2020 Z716