MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01855cam a22004218i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
on1158505309 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240725204235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200509t20202020ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2020018486 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
DLC |
| Modifying agency |
OCLCO |
| -- |
OCLCF |
| -- |
BDX |
| -- |
YDX |
| -- |
UKMGB |
| -- |
MNE |
| -- |
GZN |
| -- |
KSU |
| -- |
AJB |
| -- |
A7U |
| -- |
SBI |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBC0D0446 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
019907334 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780838947999 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
UKMGB |
| System control number |
019907334 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
CHVBK |
| System control number |
600802868 |
| 029 1# - OTHER SYSTEM CONTROL NUMBER (OCLC) |
|---|
| OCLC library identifier |
CHBIS |
| System control number |
011636165 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)1158505309 |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 043 ## - GEOGRAPHIC AREA CODE |
|---|
| Geographic area code |
n-us--- |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z716.A545.L537 2020 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
Z716 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Anderson, Cordelia, |
| Dates associated with a name |
1974- |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Library marketing and communications : |
| Remainder of title |
strategies to increase relevance and results / |
| Statement of responsibility, etc. |
Cordelia Anderson. |
| Medium |
[print] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Chicago : |
| Name of publisher, distributor, etc. |
AlabamaA Editions, |
| Date of publication, distribution, etc. |
(c)2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xv, 157 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
23 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 520 0# - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- |
| Assigning source |
|
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographies and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Public relations, marketing, and promotion -- |
| Title |
Starting with research -- |
| -- |
Developing a marketing and communications plan -- |
| -- |
Customers and the marketing funnel -- |
| -- |
Fixing the funnel -- |
| -- |
Branding libraries -- |
| -- |
Storytelling -- |
| -- |
Marketing and communications partnerships -- |
| -- |
Advocacy planning -- |
| -- |
Reputation management and crisis communications -- |
| -- |
Staffing and organizational structure. |
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Libraries |
| Geographic subdivision |
United States |
| General subdivision |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
|
| Classification part |
Z |
| PUBLICATION YEAR |
2020 |
| 994 ## - |
|---|
| -- |
C0 |
| -- |
SBI |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |