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Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson. [print]

By: Material type: TextTextPublication details: Chicago : AlabamaA Editions, (c)2020.Description: xv, 157 pages : illustrations ; 23 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780838947999
Subject(s): LOC classification:
  • Z716.A545.L537 2020
  • Z716
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure.
Subject: "This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--
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Holdings
Item type Current library Call number Status Date due Barcode
Withdrawn G. Allen Fleece Library WITHDRAWN Z716.3.A545.L537 2020 (Browse shelf(Opens below)) Not for loan 31923002050140

"This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"--

Includes bibliographies and index.

Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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