How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. [print]
Material type:
TextPublication details: New York : St. Martin's Griffin, (c)2005.Edition: third edition.itionDescription: xix, 263 pages ; 21 cmContent type: - text
- unmediated
- volume
- 9780312340216
- HF5823.N724.H698 2005
- HF5823
- COPYRIGHT NOT covered - Click this link to request copyright permission:
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| HF5823.B438 2004 Ads, fads, and consumer culture : advertising's impact on American character and society / | HF5823.H185 2010 Advertising and promotion : an integrated marketing communications approach / | HF5823 .K37 2013 Advertising & sales promotion / | HF5823. R665 2005 How to advertise / | HF5823.T155 2012 Ad critique : how to deconstruct ads in order to build better advertising / | HF5831.A34 2006 Advertising / | HG177.K37 1994 Grant writing for teachers : if you can write a lesson plan, you can write a grant / |
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
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