Amazon cover image
Image from Amazon.com

How to advertise / Kenneth Roman and Jane Maas with Martin Nisenholtz. [print]

By: Contributor(s): Material type: TextTextPublication details: New York : St. Martin's Griffin, (c)2005.Edition: third edition.itionDescription: xix, 263 pages ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780312340216
Subject(s): LOC classification:
  • HF5823.N724.H698 2005
  • HF5823
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
Subject: An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5823. R665 2005 (Browse shelf(Opens below)) Available 31923001815881

What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.

An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.

COPYRIGHT NOT covered - Click this link to request copyright permission:

There are no comments on this title.

to post a comment.