How to advertise /
Roman, Kenneth,
How to advertise / [print] Kenneth Roman and Jane Maas with Martin Nisenholtz. - third edition.ition. - New York : St. Martin's Griffin, (c)2005. - xix, 263 pages ; 21 cm.
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
9780312340216
2003053159
Advertising.
HF5823.N724.H698 2005 HF5823
How to advertise / [print] Kenneth Roman and Jane Maas with Martin Nisenholtz. - third edition.ition. - New York : St. Martin's Griffin, (c)2005. - xix, 263 pages ; 21 cm.
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- Glossary.
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications.
9780312340216
2003053159
Advertising.
HF5823.N724.H698 2005 HF5823