MARC details
000 -LEADER |
fixed length control field |
01866cam a2200397Ki 4500 |
001 - CONTROL NUMBER |
control field |
ocm60380073 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726100409.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050506s2005 nyu 000 0 eng d |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2003053159 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780312340216 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)60380073 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
HFU |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
HFU |
Modifying agency |
BAKER |
-- |
YDXCP |
-- |
BTCTA |
-- |
NZAUC |
-- |
BDX |
-- |
SBI |
049 ## - LOCAL HOLDINGS (OCLC) |
Holding library |
SBIM |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823.N724.H698 2005 |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5823 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Roman, Kenneth, |
Relator term |
|
245 10 - TITLE STATEMENT |
Title |
How to advertise / |
Statement of responsibility, etc. |
Kenneth Roman and Jane Maas with Martin Nisenholtz. |
Medium |
[print] |
250 ## - EDITION STATEMENT |
Edition statement |
third edition.ition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York : |
Name of publisher, distributor, etc. |
St. Martin's Griffin, |
Date of publication, distribution, etc. |
(c)2005. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xix, 263 pages ; |
Dimensions |
21 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
505 00 - FORMATTED CONTENTS NOTE |
Title |
What to say, and where to say it: Advertising is about ideas; Brands and strategies; Research; Campaigns; Media strategies and tactics; Target marketing; Integrated communications -- |
-- |
Getting the message out: Television; Magazines and newspapers; Radio and outdoor; Internet; Direct marketing; Brochures, Web Sites, sales pieces; Promotion and publicity; Truth and ethics; working with an agency -- |
-- |
Glossary. |
520 0# - SUMMARY, ETC. |
Summary, etc. |
An updated guide to advertising contains coverage of such topics as marketing communications, generating creative ideas, advertising on the Internet, and integrating communications. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Maas, Jane. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Nisenholtz, Martin. |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b16915938 |
b |
08-08-13 |
c |
10-01-12 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Circulating Book (checkout times vary with patron status) |
Classification part |
HF |
PUBLICATION YEAR |
2005 |
VENDOR |
|
Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
COST |
0.00 |
998 ## - LOCAL CONTROL INFORMATION (RLIN) |
-- |
cim |
Operator's initials, OID (RLIN) |
08-08-13 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |
-- |
- |
-- |
eng |
-- |
nyu |
-- |
0 |
994 ## - |
-- |
C0 |
-- |
SBI |
945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
g |
1 |
i |
31923001815881 |
j |
2 |
l |
cimc |
o |
- |
p |
0.00 |
q |
- |
r |
- |
s |
- -- |
t |
61 |
u |
1 |
v |
1 |
w |
1 |
x |
0 |
y |
.i19896037 |
z |
10-01-12 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |