Encyclopedia of major marketing campaigns / Thomas Riggs, editor.

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Summary: An annual publication that profiles important marketing campaigns of the 20th century.

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Item type	Current library	Call number	URL	Status	Date due	Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)	G. Allen Fleece Library ONLINE	HF5837 (Browse shelf(Opens below))	Link to resource	Available		GALGVRL0SGI

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Previous	HF5826.5 A practical guide to the media business /	HF5826.5 A practical guide to sales and selling in the media business /	HF5829 Identify and evaluate advertisingValerie Bodden.	HF5837 Encyclopedia of major marketing campaigns /	HF5862 Highly effective marketing analytics : a practical guide to improving marketing ROI with analytics /	HF6127 Using Coupons/ Get the Deal (Money Skills) /Jane Gardner.	HF6146.I58 Herding cats : a strategic approach to social media marketing /	Next

Includes bibliographies and index.

An annual publication that profiles important marketing campaigns of the 20th century.

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