Encyclopedia of major marketing campaigns / (Record no. 105041)

MARC details
000 -LEADER
fixed length control field 01494nam a2200397 i 4500
001 - CONTROL NUMBER
control field GVRL0SGI
003 - CONTROL NUMBER IDENTIFIER
control field MiFhGG
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241102175632.0
006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS
fixed length control field m o d
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field cr un ---uuuua
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 061031s2007 miua obe 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781414406077
Qualifying information
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)255641636
040 ## - CATALOGING SOURCE
Original cataloging agency MiFhGG
Language of cataloging eng
Transcribing agency MiFhGG
Description conventions rda
-- pn
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5837
245 00 - TITLE STATEMENT
Title Encyclopedia of major marketing campaigns /
Statement of responsibility, etc. Thomas Riggs, editor.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Detroit, Mich. :
Name of producer, publisher, distributor, manufacturer Gale,
Date of production, publication, distribution, manufacture, or copyright notice [(c)2007.]
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xxii, 1947 pages) :
Other physical details illustrations
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 0# - SERIES STATEMENT
Series statement Gale eBooks
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies and index.
520 ## - SUMMARY, ETC.
Summary, etc. An annual publication that profiles important marketing campaigns of the 20th century.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns
Geographic subdivision United States
General subdivision History
Chronological subdivision 20th century.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising campaigns
Geographic subdivision United States
General subdivision History
Chronological subdivision 21st century.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
General subdivision History
Chronological subdivision 20th century.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Geographic subdivision United States
General subdivision History
Chronological subdivision 21st century.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Riggs, Thomas,
Dates associated with a name 1963-
Relator term
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element Gale (Firm)
856 40 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://link.gale.com/apps/pub/0SGI/GVRL?sid=gale_marc&u=columbiaiu">https://link.gale.com/apps/pub/0SGI/GVRL?sid=gale_marc&u=columbiaiu</a>
-- Available via Gale eBooks. Click here to access
912 ## -
-- 0SGI
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Usage before 2021-2022 CIU
Koha item type Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
VENDOR GALE
LOCATION ONLINE
Barecode GALGVRL0SGI
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
    Library of Congress Classification     G. Allen Fleece Library G. Allen Fleece Library ONLINE 11/02/2024 GALE   HF5837 GALGVRL0SGI 11/02/2024 https://link.gale.com/apps/pub/0SGI/GVRL?sid=gale_marc&u=columbiaiu 11/02/2024 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)