Encyclopedia of major marketing campaigns /
Encyclopedia of major marketing campaigns /
Thomas Riggs, editor.
- 1 online resource (xxii, 1947 pages) : illustrations
- Gale eBooks .
Includes bibliographies and index.
An annual publication that profiles important marketing campaigns of the 20th century.
9781414406077
Advertising campaigns--History--United States--20th century.
Advertising campaigns--History--United States--21st century.
Marketing--History--United States--20th century.
Marketing--History--United States--21st century.
HF5837
Includes bibliographies and index.
An annual publication that profiles important marketing campaigns of the 20th century.
9781414406077
Advertising campaigns--History--United States--20th century.
Advertising campaigns--History--United States--21st century.
Marketing--History--United States--20th century.
Marketing--History--United States--21st century.
HF5837