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Encyclopedia of major marketing campaigns / Thomas Riggs, editor.

Contributor(s): Material type: TextTextSeries: Gale eBooksPublisher: Detroit, Mich. : Gale, [(c)2007.]Description: 1 online resource (xxii, 1947 pages) : illustrationsContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781414406077
Subject(s): LOC classification:
  • HF5837
Online resources: Available additional physical forms:Summary: An annual publication that profiles important marketing campaigns of the 20th century.
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Holdings
Item type Current library Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HF5837 (Browse shelf(Opens below)) Link to resource Available GALGVRL0SGI

Includes bibliographies and index.

An annual publication that profiles important marketing campaigns of the 20th century.

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