Normal view MARC view ISBD view

Understanding brands / (Record no. 626)

MARC details
000 -LEADER
fixed length control field	02634cgm a2200589Ii 4500
001 - CONTROL NUMBER
control field	ocn680476936
003 - CONTROL NUMBER IDENTIFIER
control field	OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230615155235.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	vd cvaizu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	101111s2010 nyu027 vleng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781617331374
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	1617331376
028 42 - PUBLISHER OR DISTRIBUTOR NUMBER
Publisher or distributor number	FFH 42209
Source	Films for the Humanities and Sciences
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)680476936
040 ## - CATALOGING SOURCE
Original cataloging agency	GZM
Language of cataloging	eng
Description conventions	rda
Transcribing agency	GZM
Modifying agency	GZM
--	WAU
--	SBI
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	eng
Language code of subtitles	eng
Language code of original	eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library	SBIY
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.U55.U534 2010
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD69.B7.G234.U534 2010
245 00 - TITLE STATEMENT
Title	Understanding brands /
Statement of responsibility, etc.	produced and directed by Kurt Breitenmoser ; written by Luke Preston.
Medium	[print]
257 ## - COUNTRY OF PRODUCING ENTITY
Country of producing entity	Australia
Source	naf
260 #1 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	New York :
Name of publisher, distributor, etc.	Films for the Humanities and Sciences
Date of publication, distribution, etc.	[(c)2010.
300 ## - PHYSICAL DESCRIPTION
Extent	1 videodisc (27 min.) :
Other physical details	sound,col. ;
Dimensions	4 3/4 in.
336 ## - CONTENT TYPE
Content type term	two-dimensional moving image
Content type code	tdi
Source	rdacontent
337 ## - MEDIA TYPE
Media type term	video
Media type code	v
Source	rdamedia
338 ## - CARRIER TYPE
Carrier type term	videodisc
Carrier type code	vd
Source	rdacarrier
344 ## - SOUND CHARACTERISTICS
Type of recording	digital
Recording medium	video
Source	rda
345 ## - PROJECTION CHARACTERISTICS OF MOVING IMAGE
Presentation format	videodisc
346 ## - VIDEO CHARACTERISTICS
Video format	DVD
347 ## - DIGITAL FILE CHARACTERISTICS
File type	video file
Encoding format	DVD
Source	rda
380 ## - FORM OF WORK
Form of work	Videorecording
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION	COPYRIGHT NOT covered - Click this link to request copyright permission:
546 ## - LANGUAGE NOTE
Language note	Close-captioned in English.
511 0# - PARTICIPANT OR PERFORMER NOTE
Participant or performer note	Voiceover, Andrew Dunn.
508 ## - CREATION/PRODUCTION CREDITS NOTE
Creation/production credits note	Executive producer: Simon Garner.
500 ## - GENERAL NOTE
General note	Originally produced as a motion picture in 2010.
520 ## - SUMMARY, ETC.
Summary, etc.	Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Brand name products.
9 (RLIN)	50193
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Branding (Marketing)
9 (RLIN)	51224
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Product management.
9 (RLIN)	106151
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Advertising.
9 (RLIN)	45233
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Breitenmoser, Kurt.
Relationship	pro
--	drt
9 (RLIN)	106152
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Preston, Luke.
Relationship	aus
9 (RLIN)	106153
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Garner, Simon.
Relationship	pro
9 (RLIN)	106154
710 2# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Films for the Humanities & Sciences (Firm)
9 (RLIN)	73851
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a	.b16876738
b	08-08-13
c	04-25-12
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type	Multi-media (10-day check-out)
Classification part	HD
PUBLICATION YEAR	2010
VENDOR
Delivery Date: ACADEMIC YEAR - ie 2022-2023	2018-07-15
COST	0.00
998 ## - LOCAL CONTROL INFORMATION (RLIN)
--	cimm
Operator's initials, OID (RLIN)	08-08-13
Cataloger's initials, CIN (RLIN)	m
First date, FD (RLIN)	g
--	-
--	eng
--	nyu
--	0
994 ## -
--	C0
--	SBI
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
g	1
i	31923001633565
j	2
l	cimm
o	-
p	0.00
q	-
r	-
s	-
t	63
u	2
v	0
w	2
x	0
y	.i19829425
z	04-25-12
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
c	1
d	Cynthia Snell

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection	Home library	Current library	Shelving location	Date acquired	Cost, normal purchase price	Serial Enumeration / chronology	Full call number	Barcode	Date last seen	Price effective from	Koha item type
		Library of Congress Classification			Non-fiction	G. Allen Fleece Library	G. Allen Fleece Library	Multimedia - Second Floor	07/15/2018	0.00	M-DVD	HD69.B7.U534 2010	31923001633565	12/15/2022	07/15/2018	Multi-media (10-day check-out)