Understanding brands /
Understanding brands / [print]
produced and directed by Kurt Breitenmoser ; written by Luke Preston.
, Australia
- New York : Films for the Humanities and Sciences [(c)2010.
- 1 videodisc (27 min.) : sound,col. ; 4 3/4 in.
Originally produced as a motion picture in 2010.
Executive producer: Simon Garner. Executive producer: Simon Garner.
Voiceover, Andrew Dunn.
Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
Close-captioned in English.
9781617331374 1617331376
FFH 42209 Films for the Humanities and Sciences
Brand name products.
Branding (Marketing)
Product management.
Advertising.
HD69.U55.U534 2010 HD69.B7.G234.U534 2010
Originally produced as a motion picture in 2010.
Executive producer: Simon Garner. Executive producer: Simon Garner.
Voiceover, Andrew Dunn.
Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
Close-captioned in English.
9781617331374 1617331376
FFH 42209 Films for the Humanities and Sciences
Brand name products.
Branding (Marketing)
Product management.
Advertising.
HD69.U55.U534 2010 HD69.B7.G234.U534 2010