Understanding brands / produced and directed by Kurt Breitenmoser ; written by Luke Preston. [print]
Material type: FilmPublisher number: FFH 42209 | Films for the Humanities and SciencesLanguage: English Original language: English Subtitle language: English Publication details: New York : Films for the Humanities and Sciences [(c)2010.Description: 1 videodisc (27 min.) : sound,col. ; 4 3/4 inContent type:- two-dimensional moving image
- video
- videodisc
- 9781617331374
- 1617331376
- HD69.U55.U534 2010
- HD69.B7.G234.U534 2010
- COPYRIGHT NOT covered - Click this link to request copyright permission:
- Executive producer: Simon Garner.
Item type | Current library | Collection | Call number | Vol info | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Multi-media (10-day check-out) | G. Allen Fleece Library Multimedia - Second Floor | Non-fiction | HD69.B7.U534 2010 (Browse shelf(Opens below)) | M-DVD | Available | 31923001633565 |
COPYRIGHT NOT covered - Click this link to request copyright permission:
Close-captioned in English.
Voiceover, Andrew Dunn.
Executive producer: Simon Garner.
Originally produced as a motion picture in 2010.
Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
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