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Understanding brands / produced and directed by Kurt Breitenmoser ; written by Luke Preston. [print]

Contributor(s): Material type: FilmFilmPublisher number: FFH 42209 | Films for the Humanities and SciencesLanguage: English Original language: English Subtitle language: English Publication details: New York : Films for the Humanities and Sciences [(c)2010.Description: 1 videodisc (27 min.) : sound,col. ; 4 3/4 inContent type:
  • two-dimensional moving image
Media type:
  • video
Carrier type:
  • videodisc
ISBN:
  • 9781617331374
  • 1617331376
Subject(s): LOC classification:
  • HD69.U55.U534 2010
  • HD69.B7.G234.U534 2010
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Production credits:
  • Executive producer: Simon Garner.
Voiceover, Andrew Dunn.Summary: Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.
Item type: Multi-media (10-day check-out)
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Holdings
Item type Current library Collection Call number Vol info Status Date due Barcode
Multi-media (10-day check-out) G. Allen Fleece Library Multimedia - Second Floor Non-fiction HD69.B7.U534 2010 (Browse shelf(Opens below)) M-DVD Available 31923001633565

COPYRIGHT NOT covered - Click this link to request copyright permission:

Close-captioned in English.

Voiceover, Andrew Dunn.

Executive producer: Simon Garner.

Originally produced as a motion picture in 2010.

Every day we are exposed to about 3,000 advertisements - that's 84,000 advertisements a month on over a 2 million different products each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put it in a brand. In this engaging Australian-made, curriculum fit program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.

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