Leading edge marketing : turning technology into value / Veronica A. Williams.
Material type: TextSeries: Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014.Edition: First editionDescription: 1 online resource (xiv, 228 pages) : illustrationsContent type:- text
- computer
- online resource
- 9781606496077
- HF5415 .L433 2014
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library | Non-fiction | HF5415 (Browse shelf(Opens below)) | Link to resource | Available | 10849985 |
Part of: 2014 digital library.
Foreword -- Acknowledgments -- Preface -- 1. Introduction -- 2. The basics: the 5 Ps: basic components of the framework -- 3. The marketing process, putting it into action -- Epilogue -- Notes -- References -- Index.
Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com.
COPYRIGHT NOT covered - Click this link to request copyright permission:
https://lib.ciu.edu/copyright-request-form
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
Title from PDF title page (viewed on March 27, 2014).
There are no comments on this title.