MARC details
000 -LEADER |
fixed length control field |
03420nam a2200709 i 4500 |
001 - CONTROL NUMBER |
control field |
10849985 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
CaPaEBR |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20240726104645.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140327s2014 nyua foab 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781606496077 |
Qualifying information |
|
040 ## - CATALOGING SOURCE |
Original cataloging agency |
CaBNVSL |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
CaBNVSL |
Modifying agency |
CaBNVSL |
050 04 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
.L433 2014 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Williams, Veronica A., |
Relator term |
Author |
245 10 - TITLE STATEMENT |
Title |
Leading edge marketing : |
Remainder of title |
turning technology into value / |
Statement of responsibility, etc. |
Veronica A. Williams. |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New York, New York (222 East 46th Street, New York, NY 10017) : |
Name of publisher, distributor, etc. |
Business Expert Press, |
Date of publication, distribution, etc. |
(c)2014. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (xiv, 228 pages) : |
Other physical details |
illustrations. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
computer |
Media type code |
c |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
online resource |
Carrier type code |
cr |
Source |
rdacarrier |
347 ## - DIGITAL FILE CHARACTERISTICS |
File type |
data file |
Source |
rda |
490 1# - SERIES STATEMENT |
Series statement |
Marketing strategy collection, |
500 ## - GENERAL NOTE |
General note |
Part of: 2014 digital library. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
|
505 00 - FORMATTED CONTENTS NOTE |
Formatted contents note |
Foreword -- |
Title |
Acknowledgments -- |
-- |
Preface -- |
-- |
1. Introduction -- |
-- |
2. The basics: the 5 Ps: basic components of the framework -- |
-- |
3. The marketing process, putting it into action -- |
-- |
Epilogue -- |
-- |
Notes -- |
-- |
References -- |
-- |
Index. |
520 3# - SUMMARY, ETC. |
Summary, etc. |
Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
Uniform Resource Identifier |
<a href="b">b</a> |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
|
538 ## - SYSTEM DETAILS NOTE |
System details note |
Mode of access: World Wide Web. |
538 ## - SYSTEM DETAILS NOTE |
System details note |
System requirements: Adobe Acrobat reader. |
588 ## - SOURCE OF DESCRIPTION NOTE |
Source of description note |
Title from PDF title page (viewed on March 27, 2014). |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Technology |
General subdivision |
Marketing. |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
product |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
price |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
packaging |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
place |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
promotion |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
The 5 Ps |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
marketing |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
management |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
advertising |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
strategy |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
principles |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
techniques |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
tools |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
profit |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
business |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
information technology |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
IT |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
telecommunications |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
computing |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
software |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
computers |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
phones |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
cell phone |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
PDA |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
systems solution |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
tablet |
653 ## - INDEX TERM--UNCONTROLLED |
Uncontrolled term |
channel |
856 41 - ELECTRONIC LOCATION AND ACCESS |
Uniform Resource Identifier |
<a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000243.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000243.html</a> |
-- |
Click here to access this RESOURCE ONLINE | Login using your my.ciu username & password |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
|
DONATED BY: |
|
VENDOR |
Business Expert Press |
Classification part |
HF5415 |
PUBLICATION YEAR |
(c)2014 |
LOCATION |
|
REQUESTED BY: |
|
-- |
|
-- |
NFIC |
-- |
Cynthia Snell |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
a |
1 |
b |
Cynthia Snell |
c |
1 |
d |
Cynthia Snell |