Leading edge marketing : (Record no. 73926)

MARC details
000 -LEADER
fixed length control field 03420nam a2200709 i 4500
001 - CONTROL NUMBER
control field 10849985
003 - CONTROL NUMBER IDENTIFIER
control field CaPaEBR
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240726104645.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 140327s2014 nyua foab 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781606496077
Qualifying information
040 ## - CATALOGING SOURCE
Original cataloging agency CaBNVSL
Language of cataloging eng
Description conventions rda
Transcribing agency CaBNVSL
Modifying agency CaBNVSL
050 04 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L433 2014
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Williams, Veronica A.,
Relator term Author
245 10 - TITLE STATEMENT
Title Leading edge marketing :
Remainder of title turning technology into value /
Statement of responsibility, etc. Veronica A. Williams.
250 ## - EDITION STATEMENT
Edition statement First edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York, New York (222 East 46th Street, New York, NY 10017) :
Name of publisher, distributor, etc. Business Expert Press,
Date of publication, distribution, etc. (c)2014.
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (xiv, 228 pages) :
Other physical details illustrations.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term computer
Media type code c
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term online resource
Carrier type code cr
Source rdacarrier
347 ## - DIGITAL FILE CHARACTERISTICS
File type data file
Source rda
490 1# - SERIES STATEMENT
Series statement Marketing strategy collection,
500 ## - GENERAL NOTE
General note Part of: 2014 digital library.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
505 00 - FORMATTED CONTENTS NOTE
Formatted contents note Foreword --
Title Acknowledgments --
-- Preface --
-- 1. Introduction --
-- 2. The basics: the 5 Ps: basic components of the framework --
-- 3. The marketing process, putting it into action --
-- Epilogue --
-- Notes --
-- References --
-- Index.
520 3# - SUMMARY, ETC.
Summary, etc. Leading Edge Marketing was inspired by the response to several of my articles and speeches, notably The Five Ps of Marketing (www.The5Ps .com). This book is a comprehensive blueprint of the concepts presented in the article. Leading Edge Marketing is intended for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of my book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits...with integrity. Leading Edge Marketing is a comprehensive guide to deliver a winning solution--from concept to profit. Reprinted with permission from The5Ps.com.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
Uniform Resource Identifier <a href="b">b</a>
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION
538 ## - SYSTEM DETAILS NOTE
System details note Mode of access: World Wide Web.
538 ## - SYSTEM DETAILS NOTE
System details note System requirements: Adobe Acrobat reader.
588 ## - SOURCE OF DESCRIPTION NOTE
Source of description note Title from PDF title page (viewed on March 27, 2014).
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Technology
General subdivision Marketing.
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term product
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term price
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term packaging
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term place
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term promotion
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term The 5 Ps
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term marketing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term management
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term advertising
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term strategy
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term principles
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term techniques
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term tools
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term profit
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term business
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term information technology
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term IT
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term telecommunications
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term computing
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term software
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term computers
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term phones
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term cell phone
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term PDA
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term systems solution
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term tablet
653 ## - INDEX TERM--UNCONTROLLED
Uncontrolled term channel
856 41 - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000243.html">https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000243.html</a>
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942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
DONATED BY:
VENDOR Business Expert Press
Classification part HF5415
PUBLICATION YEAR (c)2014
LOCATION
REQUESTED BY:
--
-- NFIC
-- Cynthia Snell
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
a 1
b Cynthia Snell
c 1
d Cynthia Snell
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library   03/20/2023 Business Expert Press   HF5415 10849985 03/20/2023 https://go.openathens.net/redirector/ciu.edu?url=https://portal.igpublish.com/iglibrary/search/BEPB0000243.html 03/20/2023 Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)