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1.
Connected strategy : building continuous customer relationships for competitive advantage / Nicolaj Siggelkow, Christian Terwiesch. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2019
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.55.

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2.
Who do you want your customers to become? /Michael Schrage. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Massachusetts : Harvard Business Review Press, (c)2012
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.55.

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4.
Marketing : Principles of Customer-Centric Business Management. by
Material type: Text Text; Literary form: Not fiction
Publication details: DE : BWV Berliner Wissenschafts-Verlag, (c)2022
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.55.

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5.
Crafting customer experience strategy : lessons from Asia / edited by Sapna Popli, Bikramjit Rishi. by
Edition: First edition.
Material type: Text Text; Literary form: Not fiction
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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6.
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.55, ...

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7.
FairPay : adaptively win-win customer relationships / Richard Reisman ; foreword by Adrian Payne. by Series: Service systems and innovations in business and society collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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8.
Employee ambassadorship : optimizing customer-centric behavior from the inside-out and outside-in / Michael W. Lowenstein. by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2017.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.55, ...

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9.
Effective sales force automation and customer relationship management : a focus on selection and implementation / Raj Agnihotri, Adam A. Rapp. by Series: Selling and sales force management collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 1 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2010.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5438.35, ...

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10.
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2014.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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11.
Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri. by Series: 2013 digital library | Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2013.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415, ...

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12.
Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce FIC CMC. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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13.
Consumer cosmopolitanism in the age of globalization / editor, Melvin Prince. by Series: 2012 digital library | Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2012.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.32, ...

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14.
Consumer cosmopolitanism in the age of globalization /editor, Melvin Prince. by Series:
Edition: first edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2012
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (4)Call number: HF, ...

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15.
Win business with relationships : communication strategies inspired by entrepreneurs & taoism / Dr. May Hongmei Gao. by Series: Corporate communication collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2023.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5718.

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16.
Marketing of consumer financial products : insights from service marketing / Ritu Srivastava. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2023.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HG173.

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