Who do you want your customers to become? /Michael Schrage.
Material type:
TextPublication details: Boston, Massachusetts : Harvard Business Review Press, (c)2012.Description: 1 online resource (70 pages)Content type: - text
- computer
- online resource
- 9781422187852
- HF5415 .W463 2012
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
| Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD)
|
G. Allen Fleece Library ONLINE | Non-fiction | HF5415.55 (Browse shelf(Opens below)) | Link to resource | Available | ocn870867087 |
Title from PDF title page (viewed on Feb. 20, 2014).
Includes bibliographies and index.
Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren't asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment...
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