FairPay : adaptively win-win customer relationships / Richard Reisman ; foreword by Adrian Payne.
Material type: TextSeries: Service systems and innovations in business and society collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]Edition: First editionDescription: 1 online resource (xviii, 232 pages)Content type:- text
- computer
- online resource
- 9781631574788
- Customer relations -- Management
- Customer services -- Evaluation
- Customer loyalty
- behavioral economics
- business models
- co-creation
- co-pricing
- customer journeys
- customer relationships
- digital content
- digital media
- digital services
- FairPay
- freemium
- microeconomics
- participative pricing
- paywalls
- pay what you want
- price discrimination
- pricing strategy
- relationship marketing
- reputation
- subscriptions
- value propositions
- HF5415.5
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | URL | Status | Date due | Barcode | |
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Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library ONLINE | HF5415.5 (Browse shelf(Opens below)) | Link to resource | Available | BEP11267624 | |||
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) | G. Allen Fleece Library | Non-fiction | HF5415.5 (Browse shelf(Opens below)) | Link to resource | Available | 11267624 |
Part I. The big picture, a new logic -- 1. Introduction, digital disruption and yesterday's logic -- 2. Business overview, part 1: basic concepts, how and why -- 3. Business overview, part 2: rethinking prices -- 4. Brief example: digital content subscription businesses -- 5. Conceptual perspectives -- 6. A top management perspective -- Part II. Applications in industry -- 7. Making it work, operational details, tools, continuous learning and adaptation -- 8. Case study: journalism, newspapers, magazines, video -- 9. Variations: music (and games) -- 10. More variations: app stores, indies, e-books, virality -- 11. FairPay for non-digital services -- 12. FairPay for nonprofit organizations -- 13. FairPay reputation management--databases and platforms -- 14. Learning the new logic, low-risk testing, sweet spots, and continuous adaptation -- 15. Increasing sophistication and variety -- 16. Proving the concept -- Part III. Needs and perspectives -- 17. Practical business comparison to conventional methods -- 18. Customer-hostile value propositions -- 19. Producer/creator perspectives, sustainable value propositions and compensation through the supply chain -- Part IV. Toward a new economics -- 20. Why it works, behavioral economics, psychology, and game theory -- 21. New dimensions of value, customer contributions -- 22. Societal perspectives, markets that center on human values -- 23. Competing on vendor lifetime value -- 24. Taking action, implementation of FairPay -- The FairPay manifesto -- References -- Index.
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Businesses everywhere are recognizing the need to be more customer-focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are recognized as broken. Digital relationships enable services at low cost, but we still focus on discrete transactions in which prices and value propositions are set by sellers in ways that customers often see as exploitive.
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https://lib.ciu.edu/copyright-request-form
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