FairPay : adaptively win-win customer relationships /
Reisman, Richard,
FairPay : adaptively win-win customer relationships / Richard Reisman ; foreword by Adrian Payne. - First edition. - 1 online resource (xviii, 232 pages) - Service systems and innovations in business and society collection, 2326-2699 . - Service systems and innovations in business and society collection. .
Part I. The big picture, a new logic -- 1. Introduction, digital disruption and yesterday's logic -- 2. Business overview, part 1: basic concepts, how and why -- 3. Business overview, part 2: rethinking prices -- 4. Brief example: digital content subscription businesses -- 5. Conceptual perspectives -- 6. A top management perspective -- Part II. Applications in industry -- 7. Making it work, operational details, tools, continuous learning and adaptation -- 8. Case study: journalism, newspapers, magazines, video -- 9. Variations: music (and games) -- 10. More variations: app stores, indies, e-books, virality -- 11. FairPay for non-digital services -- 12. FairPay for nonprofit organizations -- 13. FairPay reputation management--databases and platforms -- 14. Learning the new logic, low-risk testing, sweet spots, and continuous adaptation -- 15. Increasing sophistication and variety -- 16. Proving the concept -- Part III. Needs and perspectives -- 17. Practical business comparison to conventional methods -- 18. Customer-hostile value propositions -- 19. Producer/creator perspectives, sustainable value propositions and compensation through the supply chain -- Part IV. Toward a new economics -- 20. Why it works, behavioral economics, psychology, and game theory -- 21. New dimensions of value, customer contributions -- 22. Societal perspectives, markets that center on human values -- 23. Competing on vendor lifetime value -- 24. Taking action, implementation of FairPay -- The FairPay manifesto -- References -- Index.
Access restricted to authorized users and institutions.
Businesses everywhere are recognizing the need to be more customer-focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are recognized as broken. Digital relationships enable services at low cost, but we still focus on discrete transactions in which prices and value propositions are set by sellers in ways that customers often see as exploitive.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631574788
Customer relations--Management.
Customer services--Evaluation.
Customer loyalty.
behavioral economics business models co-creation co-pricing customer journeys customer relationships digital content digital media digital services FairPay freemium microeconomics participative pricing paywalls pay what you want price discrimination pricing strategy relationship marketing reputation subscriptions value propositions
[genre]
HF5415.5
FairPay : adaptively win-win customer relationships / Richard Reisman ; foreword by Adrian Payne. - First edition. - 1 online resource (xviii, 232 pages) - Service systems and innovations in business and society collection, 2326-2699 . - Service systems and innovations in business and society collection. .
Part I. The big picture, a new logic -- 1. Introduction, digital disruption and yesterday's logic -- 2. Business overview, part 1: basic concepts, how and why -- 3. Business overview, part 2: rethinking prices -- 4. Brief example: digital content subscription businesses -- 5. Conceptual perspectives -- 6. A top management perspective -- Part II. Applications in industry -- 7. Making it work, operational details, tools, continuous learning and adaptation -- 8. Case study: journalism, newspapers, magazines, video -- 9. Variations: music (and games) -- 10. More variations: app stores, indies, e-books, virality -- 11. FairPay for non-digital services -- 12. FairPay for nonprofit organizations -- 13. FairPay reputation management--databases and platforms -- 14. Learning the new logic, low-risk testing, sweet spots, and continuous adaptation -- 15. Increasing sophistication and variety -- 16. Proving the concept -- Part III. Needs and perspectives -- 17. Practical business comparison to conventional methods -- 18. Customer-hostile value propositions -- 19. Producer/creator perspectives, sustainable value propositions and compensation through the supply chain -- Part IV. Toward a new economics -- 20. Why it works, behavioral economics, psychology, and game theory -- 21. New dimensions of value, customer contributions -- 22. Societal perspectives, markets that center on human values -- 23. Competing on vendor lifetime value -- 24. Taking action, implementation of FairPay -- The FairPay manifesto -- References -- Index.
Access restricted to authorized users and institutions.
Businesses everywhere are recognizing the need to be more customer-focused, but struggle to see how. At the same time, our logic and business models for selling digital content and services are recognized as broken. Digital relationships enable services at low cost, but we still focus on discrete transactions in which prices and value propositions are set by sellers in ways that customers often see as exploitive.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781631574788
Customer relations--Management.
Customer services--Evaluation.
Customer loyalty.
behavioral economics business models co-creation co-pricing customer journeys customer relationships digital content digital media digital services FairPay freemium microeconomics participative pricing paywalls pay what you want price discrimination pricing strategy relationship marketing reputation subscriptions value propositions
[genre]
HF5415.5