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Sales and market forecasting for entrepreneursTim Berry.

By: Material type: TextTextSeries: Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2010.Edition: first editionDescription: 1 electronic text (137 pages : illustrations) : digital fileContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781606490426
Subject(s): LOC classification:
  • HF5415 .S254 2010
Online resources: Available additional physical forms:
Contents:
Chapter 2. About forecasting -- Chapter 3. Educating your guesses -- Chapter 4. Trees from the forest -- Chapter 5. Forest from the trees -- Chapter 6. S curves and the product life cycle -- Chapter 7. Strategic interactive model -- Chapter 8. Technical analysis -- Chapter 9. Managing a forecast -- Chapter 10. Spreadsheet tips and traps -- Index.
Abstract: This book is about pragmatic, management-oriented sales forecasting for entrepreneurs, small business owners, and middle managers faced with the kind of practical management problems that forecasting can help prevent. Its main focus is the real-world sales forecast done almost every day, not using technical analysis or sophisticated forecasting techniques, but rather common sense, experience, and industry knowledge. This is forecasting that respects the educated guess. The book is written for entrepreneurs and managers to help with practical and commonplace management issues. The sales forecast is a vital tool for management, even though it's likely to be wrong. It becomes the foundation of the expense budgets and, through that, cash management.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HF5415.2 (Browse shelf(Opens below)) Link to resource Available 10373440

Chapter 1. Why bother -- Chapter 2. About forecasting -- Chapter 3. Educating your guesses -- Chapter 4. Trees from the forest -- Chapter 5. Forest from the trees -- Chapter 6. S curves and the product life cycle -- Chapter 7. Strategic interactive model -- Chapter 8. Technical analysis -- Chapter 9. Managing a forecast -- Chapter 10. Spreadsheet tips and traps -- Index.

This book is about pragmatic, management-oriented sales forecasting for entrepreneurs, small business owners, and middle managers faced with the kind of practical management problems that forecasting can help prevent. Its main focus is the real-world sales forecast done almost every day, not using technical analysis or sophisticated forecasting techniques, but rather common sense, experience, and industry knowledge. This is forecasting that respects the educated guess. The book is written for entrepreneurs and managers to help with practical and commonplace management issues. The sales forecast is a vital tool for management, even though it's likely to be wrong. It becomes the foundation of the expense budgets and, through that, cash management.

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System requirements: Adobe Acrobat reader.

Title from PDF t.p. (viewed on June 7, 2010).

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