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How to become a master of persuasion : establishing value and convincing your customers of it / Tony Treacy.

By: Material type: TextTextSeries: Corporate communication collectionPublisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]Edition: First editionDescription: 1 online resource (xiii, 133 pages) : illustrations (some color)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781637420911
Subject(s): Genre/Form: Additional physical formats: Print version:: No titleLOC classification:
  • HM1196
Online resources: Available additional physical forms:
Contents:
Chapter 1. Why persuasion is at the heart of pitching -- Chapter 2. Step 1--Communication objective -- Chapter 3. Step 2--Meeting goal -- Chapter 4. Step 3--Story plan -- Chapter 5. Case studies -- Chapter 6. Step 4--Content -- Chapter 7. Step 5--Style and language -- Chapter 8. Step 6--Pitch and presentation -- Chapter 9. How to use the six-step process.
Abstract: This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
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Holdings
Item type Current library Collection Call number URL Status Date due Barcode
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library ONLINE HM1196 (Browse shelf(Opens below)) Link to resource Available BEP9781637420911
Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) Online Book (LOGIN USING YOUR MY CIU LOGIN AND PASSWORD) G. Allen Fleece Library Non-fiction HM1196 (Browse shelf(Opens below)) Link to resource Available 9781637420911

Chapter 1. Why persuasion is at the heart of pitching -- Chapter 2. Step 1--Communication objective -- Chapter 3. Step 2--Meeting goal -- Chapter 4. Step 3--Story plan -- Chapter 5. Case studies -- Chapter 6. Step 4--Content -- Chapter 7. Step 5--Style and language -- Chapter 8. Step 6--Pitch and presentation -- Chapter 9. How to use the six-step process.

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This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

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Mode of access: World Wide Web.

System requirements: Adobe Acrobat reader.

Description based on PDF viewed 07/31/2021.

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