How to become a master of persuasion : establishing value and convincing your customers of it /
Treacy, Tony,
How to become a master of persuasion : establishing value and convincing your customers of it / Tony Treacy. - First edition. - 1 online resource (xiii, 133 pages) : illustrations (some color) - Corporate communication collection, .
Chapter 1. Why persuasion is at the heart of pitching -- Chapter 2. Step 1--Communication objective -- Chapter 3. Step 2--Meeting goal -- Chapter 4. Step 3--Story plan -- Chapter 5. Case studies -- Chapter 6. Step 4--Content -- Chapter 7. Step 5--Style and language -- Chapter 8. Step 6--Pitch and presentation -- Chapter 9. How to use the six-step process.
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781637420911
Persuasion (Psychology)
Communication in management.
Business communication.
Pitching. Presenting. Business storytelling. Persuading. Communicating. Impressing. Influencing. Speaking. Business process. Word craft.
Electronic books.
HM1196 / .H698 2021
How to become a master of persuasion : establishing value and convincing your customers of it / Tony Treacy. - First edition. - 1 online resource (xiii, 133 pages) : illustrations (some color) - Corporate communication collection, .
Chapter 1. Why persuasion is at the heart of pitching -- Chapter 2. Step 1--Communication objective -- Chapter 3. Step 2--Meeting goal -- Chapter 4. Step 3--Story plan -- Chapter 5. Case studies -- Chapter 6. Step 4--Content -- Chapter 7. Step 5--Style and language -- Chapter 8. Step 6--Pitch and presentation -- Chapter 9. How to use the six-step process.
This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explains what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.
Mode of access: World Wide Web.
System requirements: Adobe Acrobat reader.
9781637420911
Persuasion (Psychology)
Communication in management.
Business communication.
Pitching. Presenting. Business storytelling. Persuading. Communicating. Impressing. Influencing. Speaking. Business process. Word craft.
Electronic books.
HM1196 / .H698 2021