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1.
Do You Want to Keep Your Customers Forever? by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, (c)2010
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.527.

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2.
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, (c)2012
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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3.
Harvard business review on increasing customer loyalty. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, (c)2011
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.525.

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4.
The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / Fred Reichheld with Rob Markey. by
Edition: [Revisedition. and expanded edition.n]
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, (c)2011
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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5.
6.
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.55, ...

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7.
Multiply your business value through brand & AI / by Rajan Narayan. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Other title:
  • Multiply your business value through brand and AI
  • Multiply your business value through brand & artificial intelligence
  • Multiply your business value through brand and artificial intelligence
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.1255, ...

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8.
Fashion marketing : influencing consumer choice and loyalty with fashion products / Caroline Le Bon. by Series: 2014 digital library | Consumer behavior collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2015.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HD9940.A2, ...

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9.
FairPay : adaptively win-win customer relationships / Richard Reisman ; foreword by Adrian Payne. by Series: Service systems and innovations in business and society collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2016.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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10.
Effective sales force automation and customer relationship management : a focus on selection and implementation / Raj Agnihotri, Adam A. Rapp. by Series: Selling and sales force management collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 1 BEP
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2010.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5438.35, ...

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11.
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2014.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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12.
Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri. by Series: 2013 digital library | Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2013.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415, ...

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13.
Customer value starvation can kill : prevention and cure / Gautam Mahajan, Walter Vieira ; foreword by Philip Kotler. by Series: Service systems and innovations in business and society collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.335a, ...

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14.
Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce FIC CMC. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2021.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (2)Call number: HF5415.5, ...

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15.
Winning with strategic marketing : driving success for startups and small businesses / David Altounian and Mike Cronin. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2023.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.13.

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16.
Brand positioning with power : maximize your marketing impact / Robert S. Gordon. by Series: Marketing collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2023.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1255.

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17.
Sales is a team sport : aligning the players with the playbook / John Fuggles. by Series: Selling and sales force management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2022.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5438.4.

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18.
So, you bought a franchise : now what? / Dave Roemer. by Series: Entrepreneurship and small business management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, [(c)2022.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5429.23.

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