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1.
A framework for marketing management / Philip Kotler, Kevin Lane Keller. [print] by
Edition: sixth edition.
Material type: Text Text; Format: print regular print ; Literary form: Not fiction ; Audience: General;
Publication details: Tamil Nadu, India Pearson [(c)2016
Availability: Items available for reference: G. Allen Fleece Library: Not for loan (1)Location, call number: Withdrawn HF5415.13.K685.M375 2019. Not available: G. Allen Fleece Library: Lost (1).

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2.
Customer value starvation can kill : prevention and cure / Gautam Mahajan, Walter Vieira ; foreword by Philip Kotler. [electronic resource] by Series: Service systems and innovations in business and society collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2021
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: OB HF5415.335a.

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3.
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads). by Series: HBR's 10 Must Reads
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: La Vergne : Harvard Business Review Press, [(c)2017.]
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Online HF5438.4.

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4.
Marketing management / Philip Kotler, Kevin Keller. [print] by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Pearson Prentice Hall, 2006
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Circulating Collection - First Floor HF5415.13.K87.M375 2006.

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