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Legends in marketing. Naresh K. Malhotra / series editor, Jagdish N. Sheth. [print]

By: Contributor(s): Material type: TextTextSeries: Legends in marketingPublication details: New Delhi ; Thousand Oaks : SAGE, [(c)2011.Description: 9 volumes : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9788132105076
  • 8132105076
Other title:
  • Naresh K. Malhotra [Portion of title]
Subject(s): LOC classification:
  • HF5415.2.L444 2011
  • HF5415.2.S554.L444 2011
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
V. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques volume 2. Research Methodology: Research Design and Data Analysis volume 3. Consumer Behavior: Information Processing and Decision Making volume 4. Consumer Behavior: Attitude, Intention, and Choice Behavior volume 5. Marketing Management and Policy volume 6. International and Cross-cultural Marketing volume 7. Marketing of Services: Retailing and Health Care volume 8. Ethics, Quality of Life, and Pedagogy volume 9. Management Information Systems, Technology, and Marketing.
Item type: Circulating Book (checkout times vary with patron status) List(s) this item appears in: Cilla
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Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001863295
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001863287
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862891
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862909
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862917
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862925
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862933
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862941
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.2.M289 2011 (Browse shelf(Opens below)) Available 31923001862958

V. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques volume 2. Research Methodology: Research Design and Data Analysis volume 3. Consumer Behavior: Information Processing and Decision Making volume 4. Consumer Behavior: Attitude, Intention, and Choice Behavior volume 5. Marketing Management and Policy volume 6. International and Cross-cultural Marketing volume 7. Marketing of Services: Retailing and Health Care volume 8. Ethics, Quality of Life, and Pedagogy volume 9. Management Information Systems, Technology, and Marketing.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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