Legends in marketing. (Record no. 8911)

MARC details
000 -LEADER
fixed length control field 03023cam a2200493 i 4500
001 - CONTROL NUMBER
control field ocn732967847
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230615155540.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110623s2011 ii a b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788132105076
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8132105076
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency UKMGB
-- YDXCP
-- DKAGE
-- OCLCO
-- CDX
-- SBI
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2.L444 2011
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2.S554.L444 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K,
Relator term Author
9 (RLIN) 113934
245 10 - TITLE STATEMENT
Title Legends in marketing.
Name of part/section of a work Naresh K. Malhotra /
Statement of responsibility, etc. series editor, Jagdish N. Sheth.
Medium [print]
246 10 - VARYING FORM OF TITLE
Title proper/short title Naresh K. Malhotra
260 #1 - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi ;
-- Thousand Oaks :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. [(c)2011.
300 ## - PHYSICAL DESCRIPTION
Extent 9 volumes :
Other physical details illustrations ;
Dimensions 25 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Legends in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note
505 0# - FORMATTED CONTENTS NOTE
Title V. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques
-- volume 2. Research Methodology: Research Design and Data Analysis
-- volume 3. Consumer Behavior: Information Processing and Decision Making
-- volume 4. Consumer Behavior: Attitude, Intention, and Choice Behavior
-- volume 5. Marketing Management and Policy
-- volume 6. International and Cross-cultural Marketing
-- volume 7. Marketing of Services: Retailing and Health Care
-- volume 8. Ethics, Quality of Life, and Pedagogy
-- volume 9. Management Information Systems, Technology, and Marketing.
530 ## - COPYRIGHT INFORMATION:
COPYRIGHT INFORMATION COPYRIGHT NOT covered - Click this link to request copyright permission:
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME
Personal name Malhotra, Naresh K.
9 (RLIN) 113934
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
9 (RLIN) 85519
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 50157
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
9 (RLIN) 113935
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
c 1
d CYNTHIA SNELL
a 1
b CYNTHIA SNELL
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN)
a .b17065598
b 08-13-14
c 08-13-14
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Circulating Book (checkout times vary with patron status)
Classification part HF
PUBLICATION YEAR 2011
VENDOR
Delivery Date: ACADEMIC YEAR - ie 2022-2023 2018-07-15
COST 0.00
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998 ## - LOCAL CONTROL INFORMATION (RLIN)
Operator's initials, OID (RLIN) 08-13-14
Cataloger's initials, CIN (RLIN) m
First date, FD (RLIN) a
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001863295 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001863287 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001862891 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001862909 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001862917 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001862925 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001862933 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001862941 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)
        Non-fiction G. Allen Fleece Library G. Allen Fleece Library Circulating Collection - First Floor 07/15/2018 0.00 HF5415.2.M289 2011 31923001862958 01/25/2024 07/15/2018 Circulating Book (checkout times vary with patron status)

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