MARC details
000 -LEADER |
fixed length control field |
03023cam a2200493 i 4500 |
001 - CONTROL NUMBER |
control field |
ocn732967847 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230615155540.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
110623s2011 ii a b 001 0 eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9788132105076 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
8132105076 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Language of cataloging |
eng |
Description conventions |
rda |
Transcribing agency |
DLC |
Modifying agency |
UKMGB |
-- |
YDXCP |
-- |
DKAGE |
-- |
OCLCO |
-- |
CDX |
-- |
SBI |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2.L444 2011 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.2.S554.L444 2011 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K, |
Relator term |
Author |
9 (RLIN) |
113934 |
245 10 - TITLE STATEMENT |
Title |
Legends in marketing. |
Name of part/section of a work |
Naresh K. Malhotra / |
Statement of responsibility, etc. |
series editor, Jagdish N. Sheth. |
Medium |
[print] |
246 10 - VARYING FORM OF TITLE |
Title proper/short title |
Naresh K. Malhotra |
260 #1 - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
New Delhi ; |
-- |
Thousand Oaks : |
Name of publisher, distributor, etc. |
SAGE, |
Date of publication, distribution, etc. |
[(c)2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
9 volumes : |
Other physical details |
illustrations ; |
Dimensions |
25 cm. |
336 ## - CONTENT TYPE |
Content type term |
text |
Content type code |
txt |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Media type code |
n |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Carrier type code |
nc |
Source |
rdacarrier |
490 0# - SERIES STATEMENT |
Series statement |
Legends in marketing |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
|
505 0# - FORMATTED CONTENTS NOTE |
Title |
V. 1. Research Methodology: Conjoint Analysis, Multidimensional Scaling, and Related Techniques |
-- |
volume 2. Research Methodology: Research Design and Data Analysis |
-- |
volume 3. Consumer Behavior: Information Processing and Decision Making |
-- |
volume 4. Consumer Behavior: Attitude, Intention, and Choice Behavior |
-- |
volume 5. Marketing Management and Policy |
-- |
volume 6. International and Cross-cultural Marketing |
-- |
volume 7. Marketing of Services: Retailing and Health Care |
-- |
volume 8. Ethics, Quality of Life, and Pedagogy |
-- |
volume 9. Management Information Systems, Technology, and Marketing. |
530 ## - COPYRIGHT INFORMATION: |
COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
Personal name |
Malhotra, Naresh K. |
9 (RLIN) |
113934 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing research. |
9 (RLIN) |
85519 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing. |
9 (RLIN) |
50157 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Sheth, Jagdish N. |
9 (RLIN) |
113935 |
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
c |
1 |
d |
CYNTHIA SNELL |
a |
1 |
b |
CYNTHIA SNELL |
907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
a |
.b17065598 |
b |
08-13-14 |
c |
08-13-14 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
Circulating Book (checkout times vary with patron status) |
Classification part |
HF |
PUBLICATION YEAR |
2011 |
VENDOR |
|
Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
COST |
0.00 |
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998 ## - LOCAL CONTROL INFORMATION (RLIN) |
Operator's initials, OID (RLIN) |
08-13-14 |
Cataloger's initials, CIN (RLIN) |
m |
First date, FD (RLIN) |
a |