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1.
Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. [print] by
Edition: sixth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson South-Western, (c)2003
Other title:
  • Advertising, promotion, and supplemental aspects of integrated marketing communications
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Circulating Collection - First Floor HF5415.123.S556.A384 2003.

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2.
Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, [print] by
Edition: ninth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, (c)2013
Availability: Items available for loan: G. Allen Fleece Library (1)Location, call number: Reference (1st floor - front of library) HF5415.123 .S556 2013.

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