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Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, [print]

By: Contributor(s): Material type: TextTextPublication details: Mason, Ohio : South-Western Cengage Learning, (c)2013.Edition: ninth editionDescription: xxii, 729 pages : illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 1111580219
  • 9781111580216
Subject(s): LOC classification:
  • HF5415.123.A567.A384 2013
  • HF5415.123.S556.A384 2013
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Item type: Reference (Library Use ONLY) List(s) this item appears in: Izzy- Reference
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Reference (Library Use ONLY) G. Allen Fleece Library Reference (1st floor - front of library) RES HF5415.123 .S556 2013 (Browse shelf(Opens below)) Not for loan 31923001850565

Previous edition published in 2010.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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