Advertising & sales promotion / Ken Kaser. [print]
Material type: TextPublication details: Mason, Ohio ; Singapore : South-Western Cengage Learning, [(c)2013.Description: xix, 461 pages : color illustrations ; 29 cmContent type:- text
- unmediated
- volume
- 9781111573232
- 1111573239
- Advertising and sales promotion
- HF5823.A384 2013
- HF5823.K19.A384 2013
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library Circulating Collection - First Floor | Non-fiction | HF5823 .K37 2013 (Browse shelf(Opens below)) | Available | 31923001881016 |
What is advertising? ; Consumer behavior The basics of marketing Product and price planning Distribution planning Promotion planning Advertising media Effective advertising and sales promotion Communicating effective advertising and promotional messages Management of effective advertising Consumer-oriented advertising and sales promotion The economics of advertising Legal and ethical issues affecting advertising Advertising in a multicultural market Planning your future in advertising.
Grades 9-12.
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