Foundations of marketing /William M. Pride, Texas A and M University, O.C. Ferrell, Auburn University.
Material type: TextPublication details: Boston, Massachusetts : Cengage, (c)2022.Edition: Ninth edition.itionDescription: xxii, 553 pages ; 28 cmContent type:- text
- unmediated
- volume
- 9780357129463
- 9780357129449
- HF5415 .F686 2022
- COPYRIGHT NOT covered - Click this link to request copyright permission: https://lib.ciu.edu/copyright-request-form
Item type | Current library | Collection | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Circulating Book (checkout times vary with patron status) | G. Allen Fleece Library CIRCULATING COLLECTION | Non-fiction | HF5415.P947.F686 2022 (Browse shelf(Opens below)) | Available | 31923002099618 |
Strategic marketing and its environment -- Marketing research and target markets -- Customer behavior and e-marketing -- Product and price decisions -- Distribution decisions -- Promotion decisions.
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