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Small business marketing : a guide for survival, growth, and success / Stuart Atkins, MBA. [print]

By: Material type: TextTextPublication details: Place of publication not identified : Atkins Marketing Solutions, (c)2009.Description: 160 pages. ; 21 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781439255414
Subject(s): LOC classification:
  • HF5415.A874.S635 2009
  • HF5415
Online resources: Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
2. How you go to market: Choosing your style -- 3. Managing your mix: Turning the four Ps into profit -- 4. Managing your product: Raising your child for growth and beyond -- 5. Finding your customer: The art of segmentation -- 6. Small business SWOT: Embracing strong opportunities -- 7. Thing before you act: Small business marketing research -- 8. Writing your plan: The choices and challenges
10. E-mail marketing: The proven tool with high ROI -- 11. Facing the MySpace of the LinkedIn Twitter monster: Social media benefits for small business
13. Embrace the case: Let Harvard help your small business -- 14. Using your time wisely: Turning minutes into money.
Review: Fresh insights on social media and green marketing. Marketing is vital to ensure the success of your small business. This practical book is designed to accelerate your learning curve and review key principles of revenue generating marketing. Practical tips to strengthen small businesses. If you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Each chapter is designed for a quick and useful read. From the definition of marketing all the way to social media and eco-friendly marketing, this book is a valuable resource to help your small business survive, grow, and succeed. Small business marketing - A guide for survival, growth, and success, will help you: endure good and bad economic times; define what marketing really means; manage your marketing mix; find your best customers; create, design, and revise your website; better understand and apply social media.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415.A85 2009 (Browse shelf(Opens below)) Available 31923001836127
Circulating Book (checkout times vary with patron status) Circulating Book (checkout times vary with patron status) G. Allen Fleece Library CIRCULATING COLLECTION Non-fiction HF5415 .A85 2009 (Browse shelf(Opens below)) Available 31923001870506

Part 1. Traditional Marketing

Part II. Digital Marketing

Part III. Miscellaneous Marketing

1. Essence versus attribute: What is marketing? -- 2. How you go to market: Choosing your style -- 3. Managing your mix: Turning the four Ps into profit -- 4. Managing your product: Raising your child for growth and beyond -- 5. Finding your customer: The art of segmentation -- 6. Small business SWOT: Embracing strong opportunities -- 7. Thing before you act: Small business marketing research -- 8. Writing your plan: The choices and challenges

9. Creating, optimizing, and revising your web site: Quick tips that work -- 10. E-mail marketing: The proven tool with high ROI -- 11. Facing the MySpace of the LinkedIn Twitter monster: Social media benefits for small business

12. Telling your story: From personality to press releases -- 13. Embrace the case: Let Harvard help your small business -- 14. Using your time wisely: Turning minutes into money.

Fresh insights on social media and green marketing. Marketing is vital to ensure the success of your small business. This practical book is designed to accelerate your learning curve and review key principles of revenue generating marketing. Practical tips to strengthen small businesses. If you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Each chapter is designed for a quick and useful read. From the definition of marketing all the way to social media and eco-friendly marketing, this book is a valuable resource to help your small business survive, grow, and succeed. Small business marketing - A guide for survival, growth, and success, will help you: endure good and bad economic times; define what marketing really means; manage your marketing mix; find your best customers; create, design, and revise your website; better understand and apply social media.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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