Small business marketing : a guide for survival, growth, and success /
Atkins, Stuart,
Small business marketing : a guide for survival, growth, and success / [print] Stuart Atkins, MBA. - Place of publication not identified : Atkins Marketing Solutions, (c)2009. - 160 pages. ; 21 cm
Part 1. Traditional Marketing Part II. Digital Marketing Part III. Miscellaneous Marketing
1. Essence versus attribute: What is marketing? -- 2. How you go to market: Choosing your style -- 3. Managing your mix: Turning the four Ps into profit -- 4. Managing your product: Raising your child for growth and beyond -- 5. Finding your customer: The art of segmentation -- 6. Small business SWOT: Embracing strong opportunities -- 7. Thing before you act: Small business marketing research -- 8. Writing your plan: The choices and challenges 9. Creating, optimizing, and revising your web site: Quick tips that work -- 10. E-mail marketing: The proven tool with high ROI -- 11. Facing the MySpace of the LinkedIn Twitter monster: Social media benefits for small business 12. Telling your story: From personality to press releases -- 13. Embrace the case: Let Harvard help your small business -- 14. Using your time wisely: Turning minutes into money.
Fresh insights on social media and green marketing. Marketing is vital to ensure the success of your small business. This practical book is designed to accelerate your learning curve and review key principles of revenue generating marketing. Practical tips to strengthen small businesses. If you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Each chapter is designed for a quick and useful read. From the definition of marketing all the way to social media and eco-friendly marketing, this book is a valuable resource to help your small business survive, grow, and succeed. Small business marketing - A guide for survival, growth, and success, will help you: endure good and bad economic times; define what marketing really means; manage your marketing mix; find your best customers; create, design, and revise your website; better understand and apply social media.
9781439255414
Columbia International University--Alumni and alumnae.
CIU Alumni Authors
Small business marketing.
Branding (Marketing)
Advertising.
HF5415.A874.S635 2009 HF5415
Small business marketing : a guide for survival, growth, and success / [print] Stuart Atkins, MBA. - Place of publication not identified : Atkins Marketing Solutions, (c)2009. - 160 pages. ; 21 cm
Part 1. Traditional Marketing Part II. Digital Marketing Part III. Miscellaneous Marketing
1. Essence versus attribute: What is marketing? -- 2. How you go to market: Choosing your style -- 3. Managing your mix: Turning the four Ps into profit -- 4. Managing your product: Raising your child for growth and beyond -- 5. Finding your customer: The art of segmentation -- 6. Small business SWOT: Embracing strong opportunities -- 7. Thing before you act: Small business marketing research -- 8. Writing your plan: The choices and challenges 9. Creating, optimizing, and revising your web site: Quick tips that work -- 10. E-mail marketing: The proven tool with high ROI -- 11. Facing the MySpace of the LinkedIn Twitter monster: Social media benefits for small business 12. Telling your story: From personality to press releases -- 13. Embrace the case: Let Harvard help your small business -- 14. Using your time wisely: Turning minutes into money.
Fresh insights on social media and green marketing. Marketing is vital to ensure the success of your small business. This practical book is designed to accelerate your learning curve and review key principles of revenue generating marketing. Practical tips to strengthen small businesses. If you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Each chapter is designed for a quick and useful read. From the definition of marketing all the way to social media and eco-friendly marketing, this book is a valuable resource to help your small business survive, grow, and succeed. Small business marketing - A guide for survival, growth, and success, will help you: endure good and bad economic times; define what marketing really means; manage your marketing mix; find your best customers; create, design, and revise your website; better understand and apply social media.
9781439255414
Columbia International University--Alumni and alumnae.
CIU Alumni Authors
Small business marketing.
Branding (Marketing)
Advertising.
HF5415.A874.S635 2009 HF5415