MARC details
| 000 -LEADER |
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| fixed length control field |
03944cam a2200493Ii 4500 |
| 001 - CONTROL NUMBER |
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| control field |
ocn519747887 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20240726100359.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
100218s2009 cau 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781439255414 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)519747887 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ORO |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
ORO |
| Modifying agency |
OCLCF |
| -- |
OCLCO |
| -- |
SBI |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
SBIM |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.A874.S635 2009 |
| 050 04 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Atkins, Stuart, |
| Relator term |
Author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Small business marketing : |
| Remainder of title |
a guide for survival, growth, and success / |
| Statement of responsibility, etc. |
Stuart Atkins, MBA. |
| Medium |
[print] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Place of publication not identified : |
| Name of publisher, distributor, etc. |
Atkins Marketing Solutions, |
| Date of publication, distribution, etc. |
(c)2009. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
160 pages. ; |
| Dimensions |
21 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Part 1. Traditional Marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Part II. Digital Marketing |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Part III. Miscellaneous Marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
|
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. Essence versus attribute: What is marketing? -- |
| Title |
2. How you go to market: Choosing your style -- |
| -- |
3. Managing your mix: Turning the four Ps into profit -- |
| -- |
4. Managing your product: Raising your child for growth and beyond -- |
| -- |
5. Finding your customer: The art of segmentation -- |
| -- |
6. Small business SWOT: Embracing strong opportunities -- |
| -- |
7. Thing before you act: Small business marketing research -- |
| -- |
8. Writing your plan: The choices and challenges |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
9. Creating, optimizing, and revising your web site: Quick tips that work -- |
| Title |
10. E-mail marketing: The proven tool with high ROI -- |
| -- |
11. Facing the MySpace of the LinkedIn Twitter monster: Social media benefits for small business |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
12. Telling your story: From personality to press releases -- |
| Title |
13. Embrace the case: Let Harvard help your small business -- |
| -- |
14. Using your time wisely: Turning minutes into money. |
| 520 1# - SUMMARY, ETC. |
|---|
| Summary, etc. |
Fresh insights on social media and green marketing. Marketing is vital to ensure the success of your small business. This practical book is designed to accelerate your learning curve and review key principles of revenue generating marketing. Practical tips to strengthen small businesses. If you currently own or work in a small business, or are thinking of starting one, this book is for you. Take a fresh look at both the traditional and digital aspects of how marketing can grow your small business. Each chapter is designed for a quick and useful read. From the definition of marketing all the way to social media and eco-friendly marketing, this book is a valuable resource to help your small business survive, grow, and succeed. Small business marketing - A guide for survival, growth, and success, will help you: endure good and bad economic times; define what marketing really means; manage your marketing mix; find your best customers; create, design, and revise your website; better understand and apply social media. |
| Assigning source |
|
| 530 ## - COPYRIGHT INFORMATION: |
|---|
| COPYRIGHT INFORMATION |
COPYRIGHT NOT covered - Click this link to request copyright permission: |
| 610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
Columbia International University |
| General subdivision |
Alumni and alumnae. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
CIU Alumni Authors |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Small business marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| -- |
Author's website |
| Uniform Resource Identifier |
<a href="http://atkinsmarketingsolutions.com">http://atkinsmarketingsolutions.com</a> |
| 907 ## - LOCAL DATA ELEMENT G, LDG (RLIN) |
|---|
| a |
.b17002564 |
| b |
01-06-16 |
| c |
08-30-13 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Circulating Book (checkout times vary with patron status) |
| Classification part |
HF |
| PUBLICATION YEAR |
2009 |
| VENDOR |
|
| Delivery Date: ACADEMIC YEAR - ie 2022-2023 |
2018-07-15 |
| COST |
0.00 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| g |
1 |
| i |
31923001836127 |
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2 |
| l |
cimc |
| n |
RDA Update - cs |
| -- |
Do Not delete - CIU Alumni Author |
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.i20038100 |
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08-30-13 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| g |
2 |
| i |
31923001870506 |
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| l |
cimc |
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RDA Update - cs |
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Do Not delete - CIU Alumni Author |
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.i20174299 |
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02-13-15 |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
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| g |
1 |
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| l |
ciar |
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Do Not delete - CIU Alumni Author |
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.i20241690 |
| z |
09-28-15 |
| 998 ## - LOCAL CONTROL INFORMATION (RLIN) |
|---|
| Operator's initials, OID (RLIN) |
02-13-15 |
| Cataloger's initials, CIN (RLIN) |
m |
| First date, FD (RLIN) |
a |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) |
|---|
| a |
1 |
| b |
Cynthia Snell |
| c |
1 |
| d |
Cynthia Snell |