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Viral loop : from Facebook to Twitter, how today's smartest businesses grow themselves / Adam L. Penenberg. [print]

By: Material type: TextTextPublication details: New York : Hyperion, (c)2009.Edition: first editionDescription: ix, 274 pages : illustrations ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781401323493
  • 1401323499
Subject(s): LOC classification:
  • HF5827.95.V573 2009
Online resources:
Available additional physical forms:
  • COPYRIGHT NOT covered - Click this link to request copyright permission:
Contents:
An insanely viral scheme Viral president Tupperware and ponzi schemes--the original viral models The first online viral expansion loop The spreadable product as new business paradigm The perpetual viral advertisement When the audience decides what's good Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum PayPal : the first stackable network Flickr, YouTube, MySpace Tweaking the viral coefficient Viral clusters The search for a new ad unit.
Summary: From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.
Item type: Circulating Book (checkout times vary with patron status)
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Circulating Book (checkout times vary with patron status) G. Allen Fleece Library Circulating Collection - First Floor Non-fiction HF5415.1265.P46 2009 (Browse shelf(Opens below)) Available 31923001344320

An insanely viral scheme Viral president Tupperware and ponzi schemes--the original viral models The first online viral expansion loop The spreadable product as new business paradigm The perpetual viral advertisement When the audience decides what's good Viral video as marketing strategy (Psst. Pass in on ....) -- eBay and the viral growth conundrum PayPal : the first stackable network Flickr, YouTube, MySpace Tweaking the viral coefficient Viral clusters The search for a new ad unit.

From Google to Facebook, the author delves into how a "viral loop," a situation where using a product means needing to share it with others, can make an online business a success.

COPYRIGHT NOT covered - Click this link to request copyright permission:

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