The merchants of cool / produced by Barak Goodman, Rachel Dretzin ; directed by Barak Goodman ; written by Rachel Dretzin ; a Frontline co-production with 10/20 Productions, LLC ; WGBH Educational Foundation ; WGBH Boston. [print]

Contributor(s):

Material type: Film

FilmPublisher number: FROL-6909Publication details: [Boston, Massachusetts] : WGBH Educational Foundation : 2001.; Distributed by PBS Home Video, 2001.Description: 1 videodisc (approximately 60 min.) : sound, color ; 4 3/4 inContent type:

two-dimensional moving image

Media type:

video

Carrier type:

videodisc

ISBN:

0793690552
9780793690558

Other title:

Frontline : the merchants of cool

Uniform titles:

Frontline (Television program)

Subject(s):

LOC classification:

HQ799.2.m554.M473 2001
HQ799.2.M35.R953.M473 2001

Available additional physical forms:

Production credits:

Editor, Ann Collins.

Correspondent, Douglas Rushkoff.Summary: "Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated 300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline.

Item type: Multi-media (10-day check-out)

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Multi-media (10-day check-out)	G. Allen Fleece Library Multimedia - Second Floor	Non-fiction	HF5822.M425 2001 (Browse shelf(Opens below))	WITHDRAWN		31923001421979

Closed captioned for the hearing impaired.

Correspondent, Douglas Rushkoff.

Originally broadcast as a segment of the television program: Frontline.

"Frontline journeys into the world of the marketers of popular culture to teenagers. They spend their days sifting through reams of market research data. They conduct endless surveys and focus groups. They comb the streets, the schools, and the malls, hot on the trail of the 'next big thing' that will snare the attention of their prey, a market segment worth an estimated 300 billion a year. They are the merchants of cool: the creators and sellers of popular culture, who have made teens the hottest consumer demographic in America"--Http://www.pbs.org/wgbh/pages/frontline.

Editor, Ann Collins.

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