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1.
Do You Want to Keep Your Customers Forever? by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Boston : Harvard Business Review Press, (c)2010
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.527.

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2.
The hidden wealth of customers : realizing the untapped value of your most important asset / Bill Lee. by
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, (c)2012
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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3.
Harvard business review on increasing customer loyalty. by Series:
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Review Press, (c)2011
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.525.

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4.
The ultimate question 2.0 : how net promoter companies thrive in a customer-driven world / Fred Reichheld with Rob Markey. by
Edition: [Revisedition. and expanded edition.n]
Material type: Text Text; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business Press, (c)2011
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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6.
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.55.

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7.
Multiply your business value through brand & AI /by Rajan Narayan. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Other title:
  • Multiply your business value through brand and AI
  • Multiply your business value through brand & artificial intelligence
  • Multiply your business value through brand and artificial intelligence
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.1255.

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8.
Fashion marketing : influencing consumer choice and loyalty with fashion products / Caroline Le Bon. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2015
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HD9940.A2.

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9.
FairPay : adaptively win-win customer relationships / Richard Reisman ; foreword by Adrian Payne. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2016
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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10.
Effective sales force automation and customer relationship management a focus on selection and implementation / Raj Agnihotri, Adam A. Rapp. by Series:
Edition: first edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2010
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5438.35.

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11.
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2014
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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12.
Customer-oriented marketing strategy theory and practice / Tevfik Dalgic and Tulay Yeniceri. by Series:
Edition: first edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y. (222 East 46th Street, New York, NY 10017) : Business Expert Press, (c)2013
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Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.

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13.
Customer value starvation can kill : prevention and cure / Gautam Mahajan, Walter Vieira ; foreword by Philip Kotler. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.335a.

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14.
Customer relationship management : how to develop and execute a CRM strategy / Michael Pearce FIC CMC. by Series:
Edition: First edition.
Material type: Text Text; Literary form: Not fiction ; Audience: Specialized;
Online resources:
Availability: Items available for loan: G. Allen Fleece Library (1)Call number: HF5415.5.

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